Cookie Policy
Last Updated: January 2025Look, we're not going to bury you in legal nonsense here. This page explains how mentrawise.com uses tracking technologies — what we collect, why we collect it, and what you can do about it. We believe in being straightforward about this stuff because, honestly, it's your browser and your choice.
What Are These Things Anyway?
Cookies are small text files that websites drop onto your device when you visit. Think of them as digital sticky notes. They help the site remember you — what you clicked on, which pages you visited, maybe your login status if you've got an account.
But cookies aren't the only tracking tech out there. There are also pixels, beacons, and local storage methods. They all do similar things: help us understand how people use our site and make sure everything works smoothly for you.
The Types We Use
Essential Ones
These keep the site running. Without them, basic functions break. You can't really turn these off if you want the site to work properly. They handle things like security and making sure your session doesn't randomly log you out.
Functional Tracking
These remember your preferences — language settings, display options, that sort of thing. They make your experience smoother by not making you repeat the same choices every single visit.
Analytics Tools
We use these to see how people navigate the site. Which pages get visited most? Where do folks drop off? This data helps us figure out what's working and what needs fixing.
Marketing Related
These track your journey across different sites to show relevant content. They're the reason you might see our ads after leaving our site. You can disable these without affecting core functionality.
What Data Gets Collected
| Information Type | Purpose | Storage Duration |
|---|---|---|
| Browser and device details | Ensuring compatibility and proper display | Session-based or up to 12 months |
| Pages visited and time spent | Understanding user behavior patterns | Up to 24 months |
| Click interactions | Analyzing feature usage and engagement | Up to 12 months |
| Referral source | Tracking how visitors find our site | Up to 6 months |
| Login credentials (encrypted) | Maintaining secure user sessions | Session-based |
Why We Actually Need This Stuff
Site Performance: We track load times and errors to fix problems before they become bigger headaches. If something's broken, this data helps us spot it quickly.
Content Relevance: By seeing which resources get the most attention, we can focus on creating more of what people actually find useful. No point developing features nobody wants.
Security Measures: Tracking patterns help us identify suspicious activity — like someone trying to brute-force a login or scrape our content inappropriately.
Business Decisions: Understanding traffic patterns helps us allocate resources better. Should we invest more in mobile optimization? Is our documentation section getting enough use?
Taking Control of Your Data
You're not stuck with our tracking decisions. Modern browsers give you plenty of control — and we're going to tell you exactly how to use it.
Browser Settings
Every major browser lets you block or delete cookies. Head to your settings menu and look for privacy or security options. You can usually block all cookies, just third-party ones, or set up exceptions for specific sites.
Private Browsing Mode
Incognito or private windows don't save cookies after you close them. It's a quick way to browse without leaving traces, though sites won't remember you between sessions.
Browser Extensions
There are tons of privacy-focused extensions that give you granular control. Some block trackers automatically, others let you whitelist sites you trust. Find one that matches your comfort level.
Regular Cleanup
Set your browser to clear cookies periodically — weekly or monthly works for most people. Yes, you'll need to log back into sites, but it keeps your digital footprint smaller.
Third-Party Services
We don't do everything ourselves — some tracking comes from external tools we've integrated. Analytics platforms, hosting providers, and content delivery networks all drop their own cookies.
We regularly review which services we're using and whether we still need them. If there's a more privacy-friendly alternative that does the job just as well, we'll make the switch.
How Long We Keep Things
- Session Cookies Deleted automatically when you close your browser. These are temporary and handle immediate functionality.
- Short-Term Tracking Lasts between 24 hours and 6 months, depending on the specific purpose. Usually covers preferences and recent activity.
- Long-Term Analytics May stick around for up to 24 months to help us spot trends over time. These are anonymized and aggregated — not tied to you personally.
- Marketing Cookies Typically expire within 6 to 12 months. These track cross-site behavior and can be disabled without affecting core site features.
Updates to This Policy
Technology changes, regulations evolve, and we might adjust our tracking methods accordingly. When we make meaningful changes to this policy, we'll update the date at the top and — if the changes are significant — let you know through a site notice.
Check back occasionally if you're curious about what's current. We try to keep things transparent, and that means not sneaking in major changes without telling anyone.
Questions About Our Tracking?
If something here doesn't make sense or you want more details about specific cookies we use, reach out. We're based in Bulgaria but handle all inquiries in English.
MentraWise
ul. "Kalinin" 12, 2304 Iztok, Pernik, Bulgaria
+35936128110