Information We Collect
Data You Provide Directly
When you sign up for MentraWise services or contact us, you share information that helps us serve you better. This includes basic details like your name, email address, and company information. If you're using our paid services, we'll also need billing information — though payment processing happens through secure third-party providers who have their own privacy measures in place.
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Information Type
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Purpose
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Legal Basis
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Contact Details
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Account management and communication
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Contract fulfillment
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Usage Data
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Service improvement and analytics
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Legitimate interest
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Billing Information
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Payment processing
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Contract fulfillment
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Technical Data
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Security and troubleshooting
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Legitimate interest
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Automatically Collected Information
Our systems gather technical data when you use our tools. This includes your IP address, browser type, device information, and how you navigate through our platform. We use this to spot technical issues, prevent security threats, and understand which features work well. Think of it as basic housekeeping that helps us keep things running smoothly.
We also track how you interact with our SEO tools — which features you use most, what searches you run, and how you organize your data. This helps us figure out what's working and what needs improvement.
How We Use Your Information
Your data serves specific purposes here. First and foremost, we need it to provide the services you signed up for. If you're running keyword analysis or tracking rankings, we need your account data to save your projects and deliver results.
- Delivering and maintaining our SEO tools and software
- Processing your requests and responding to support inquiries
- Sending important updates about service changes or technical issues
- Analyzing usage patterns to improve features and performance
- Detecting and preventing fraudulent activity or security breaches
- Meeting legal obligations under Bulgarian and EU law
About Marketing Communications: We'll only send you promotional emails if you've opted in. And you can change your mind anytime by clicking the unsubscribe link in any marketing email. Service-related messages — like security alerts or billing notifications — aren't optional since they're essential to your account.
Data Sharing and Third Parties
We don't sell your personal information. Period. But we do work with certain service providers who help us run MentraWise, and they might need access to some of your data to do their jobs.
Service Providers We Work With
Our payment processor handles billing transactions securely. Cloud hosting providers store your data on servers we've carefully vetted. Email service providers help us send account notifications and support responses. Each of these partners has contractual obligations to protect your information and use it only for the specific services they provide to us.
If MentraWise ever merges with another company or sells assets, your information might be part of that transfer. We'd notify you beforehand and ensure your data remains protected under at least the same standards outlined here.
Legal Requirements
Sometimes we're legally required to disclose information — say, in response to a valid court order or to comply with Bulgarian regulations. We'll only share what's legally necessary and will notify you when possible unless prohibited by law.
Your Privacy Rights
Under Bulgarian law and the General Data Protection Regulation, you have substantial control over your personal information. Here's what you can do:
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Access Your Data: Request a copy of all personal information we hold about you
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Correct Inaccuracies: Update or fix any incorrect information in your account
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Delete Your Information: Ask us to remove your personal data from our systems
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Restrict Processing: Limit how we use certain information while keeping your account active
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Data Portability: Receive your data in a structured format to transfer elsewhere
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Object to Processing: Opt out of certain uses of your information, particularly for marketing
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Withdraw Consent: Remove permission for data processing based on your previous consent
To exercise any of these rights, send an email to contact@mentrawise.com with your request. We'll respond within 30 days. Sometimes we might need to verify your identity first — just to make sure we're not handing someone else's data to the wrong person.
You also have the right to lodge a complaint with the Bulgarian Commission for Personal Data Protection if you believe we've mishandled your information. Though we hope it never comes to that, and we'd appreciate the chance to address your concerns directly first.
Data Security Measures
We take security seriously because your data deserves protection. Our systems use encryption for data transmission and storage. Access to personal information is restricted to employees who genuinely need it for their work, and they're trained on privacy practices.
We regularly review our security procedures and update them as new threats emerge. Our servers are monitored for suspicious activity, and we maintain backups in case of data loss incidents. While no system is completely bulletproof, we're constantly working to minimize risks.
Your Role in Security
Security is a shared responsibility. Choose a strong password for your MentraWise account and don't reuse it across multiple services. If you suspect your account has been compromised, change your password immediately and let us know so we can investigate.
Data Retention and Deletion
We keep your personal information only as long as necessary for the purposes outlined in this policy. Active account data stays on our systems while you're using our services. If you close your account, we'll delete or anonymize your personal information within 90 days, except where we're legally required to retain certain records.
Some data sticks around longer for legitimate reasons. Financial records need to be kept for tax compliance. Anonymized usage statistics help us improve our tools without identifying individuals. And if there's an ongoing legal matter, we might need to preserve relevant information until it's resolved.
Requesting Data Deletion
Want your data removed? Send a deletion request to contact@mentrawise.com. We'll process it promptly, though we might keep minimal information if legally required or if there are outstanding billing issues that need resolution.
International Data Transfers
MentraWise operates primarily within Bulgaria, but some of our service providers maintain servers in other countries. When your data crosses borders, we ensure it's protected through appropriate safeguards like standard contractual clauses approved by European authorities.
If you're accessing our services from outside Bulgaria, your information will be transferred to and processed in Bulgaria where our main operations are based. By using MentraWise, you acknowledge this transfer and trust that we'll protect your data according to this policy.
Cookies and Tracking Technologies
Like most websites, we use cookies — small text files stored on your device that help our site function properly. Essential cookies are necessary for basic features like staying logged in. Analytics cookies help us understand how people use our tools so we can make them better.
You can control cookie preferences through your browser settings. Keep in mind that blocking certain cookies might affect how well our tools work. We don't use cookies for targeted advertising or share cookie data with advertising networks.
Changes to This Policy
Privacy practices evolve, and so might this policy. When we make significant changes, we'll notify you via email or through a prominent notice on our website. The "Last Updated" date at the top tells you when the most recent changes took effect.
We encourage you to review this policy periodically. Continuing to use MentraWise after changes take effect means you accept the updated terms. If you disagree with modifications, you can close your account — though we'd be sorry to see you go.
