Master SEO Through Real Projects

Most training programs teach theory. We throw you into actual client work from week one. You'll build rankings, fix technical issues, and create strategies that businesses actually use. By March 2026, you could be handling campaigns that matter.

Our cohort starting in late May 2026 focuses on hands-on experience. No fluff lectures about keywords everyone already knows. Instead, you work with real websites facing actual problems.

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SEO analytics dashboard showing real campaign performance metrics and keyword rankings

How The Program Actually Works

Eight months of intensive work split into three distinct phases. Each builds on the last, with progressively complex challenges.

1

Technical Foundation

First ten weeks cover site architecture, crawl optimization, and schema implementation. You'll audit three different websites and present findings to our senior team. Expect to rebuild a site's entire structure at least once.

2

Content Strategy

Weeks eleven through twenty dive into keyword research that goes beyond tools. You'll interview actual users, analyze search intent patterns, and develop content frameworks. One student last year completely restructured a client's blog based on user interview insights.

3

Campaign Management

Final twelve weeks put you in charge of live campaigns. You'll manage budgets, report to stakeholders, and make decisions that affect real traffic. Some students continue working with their assigned clients after graduation.

What You'll Actually Build

Most graduates leave with a portfolio of four complete campaigns. These aren't practice projects—they're live sites with measurable results. One student improved a local business's organic traffic by 340% over six months. Another fixed technical issues that had plagued an e-commerce site for two years.

You'll also create case studies that document your process, challenges you faced, and solutions you implemented. These become talking points for job interviews.

Student reviewing SEO campaign results and analytics data during program training
Program mentor reviewing student work and providing feedback on SEO strategy

Learn From People Who Actually Do This Work

Our mentors run active SEO practices. Teodor manages campaigns for seventeen clients across Bulgaria and Romania. Iliana specializes in technical audits for enterprise e-commerce platforms.

They're not full-time teachers—they work with real clients daily and bring current challenges into the classroom. When Google rolls out an algorithm update, you'll discuss its impact the same week.

Each student gets assigned a primary mentor who reviews your work weekly. These aren't quick feedback sessions—expect detailed critiques that push your thinking.

Iliana Velcheva, technical SEO specialist and program mentor

Iliana Velcheva

Technical SEO Lead

Iliana spent five years fixing broken websites before anyone called it "technical SEO." She's consulted on site migrations for platforms handling millions of monthly visitors. Her specialty is finding the obscure technical issues that tank rankings—the problems most audits miss completely.

Teodor Hristov, content strategy expert and lead program instructor

Teodor Hristov

Strategy Director

Teodor builds SEO strategies for businesses that can't afford to guess. He's developed approaches for sectors from industrial manufacturing to boutique retail. His background in user research means he approaches keywords differently than most—focusing on why people search rather than what they type.